Public Relations for a Contemporary Art Exhibition

School for Curators and Critics of Contemporary Art
Season 15
2nd Year (October 2015–June 2016)

Practical curatorial work

Thursday, 14 January 2016, at 4 pm
Thursday, 7 April 2016, at 5.45 pm

Project Room SCCA, Metelkova 6, Ljubljana

The main purpose of this module is that participants with communication support their main assignment – the final exhibition. In three-hour workshop, participants will learn about basics of planning in public relations. They will focus on communication goals, target groups, key messages, activities and measuring efficiency. Participants will independently prepare the communication plan which will be revised in one-hour meeting with the lecturer. The final coordination with lecturer will be about written material.


Špela Polak has 17 years of experience in marketing and communication – for the last seven years she is a freelance consultant. She has experiences with managing integrated projects on international, national and local level. Her projects were rewarded with several national awards in communication and marketing. Her clients are from nongovernmental, governmental and business sectors. Her examples of good practice were published in several books. She has planned and implemented over 60 communication workshops with more than 1,600 attendees.

Foto: Arhiv SCCA-Ljubljana