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Martin Bricelj: Fake up, urban media action, digital prints, 2003
Martin Bricelj - multimedia artist, graphic designer, VJ, copy-fighter, illustrator
and typographer.
Educated at the Academy of Fine Arts, department of Visual Communication, University
of Ljubljana, Slovenia and at Ecole Superieure d'Arts Graphiques-Penninghen/
Academie Julian in Paris.
He is working as an art director at Maska, journal for performing arts. His
design includes works for many festivals (Break21-international festival of
young artists, Magdalena-festival of visual communication, Exodos-festival of
contemporary performing arts, Gibanica/Moving cake-1st Slovene Dance festival,
SpringFestival, …), designs for the club scene (fliers, posters, stickers) and
many contemporary artists.
As a representative of the eclectic generation he likes to shift through various
graphic styles and languages by using different media, but is always staying
faithfull to the clear expression of the basic idea.
As a founder of multimedia collective Code.Ep, he is organising different audio-visual
events in Ljubljana and elsewhere, where he might be active as event manager,
DJ, VJ or a kind Flier Distributor.
With the works in the field of typography, illustration, animation, comics and
video, he has been exibiting and participating in many exhibitions and workshop
projects in Slovenia, as well as in Athens, Barcelona, Bratislava, Budapest,
China, London, Paris, Prague, Warsaw, Sarajevo, Sydney, Vienna.
He is co-founder of CODE.SIGN, studio for Visual Communication, where he is
active as a creative and art director.
Contact information:
martin@codeep.org
The Fake up project by Martin Bricelj and collaborators represents a reaction
to the filthy media reconstructions of reality. With clearly set goals (a powerful
reaction of the media and the public) it warns about the dangers of manipulating
with reality and covering up the consequences. Fake up is a multidisciplinary
project, presented as the CityLight poster exhibition, with eight portraits
of illusionary victims of biochemical attacks, placed all around the streets
of Ljubljana, between October and November, 2003. The whole story was imaginary,
devised and presented to the public through various media (print, television,
radio, banners, internet). They gained the media attention with the street exhibition
Faces of Fear, organized by a newly opened office in Ljubljana, Avbia - Association
of Victims of Biochemical Attacks. The aim was to produce the "truest"
possible story, the Avbia internet site (www.avbia.org) and mailing lists were
launched, the signing of petitions was organized; the fictional protagonists
of the organization could be reached at a phone number in New York, where the
organization's headquarters was placed.
The exhibition presents four digital prints, belonging to the Faces of Fear
poster series. Deformed faces are a warning about the existence of the other,
the unprivileged, something that we are not, but can easily become, if we refuse
to take action. At the same time they are refreshing, alternative representations,
in contrast with the numerous idealistic images, seducing us every day. The
basic medium of the action (public communication through posters) appropriates
the advertising methods of creating artificial perfection, used by cosmetic,
textile, car industries etc. Fake up swept away the media, just like the media
sweep away the public, but this time the garbage was on their own doorstep.
Nina Kodrič